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Rob Batstone: Winning the battle for hearts and minds

Published: September 15, 2021

Raising safety standards through communication

With Manchester roots and a career spanning a range of industry sectors, Rob Batstone, Paper Operations Director at James Cropper suggests how getting closer to local communities and building communication between the public and UK industry can help keep safety progress on track.

It’s important to remember that first and foremost people are members of society and, second, members of your company. So you can have all the latest shiny tools and policies in place, but if you haven’t gained the hearts and minds of employees then safety will suffer. Developing a strong understanding of the local community helps to improve understanding of employees’ approach to safety and build communication. It is really important to explore key factors such as those related to culture and gender to help understand the different mindsets at play.