Organisations and companies involved in the rail industry and wider transport sector are entering a new phase of transformation. While digital and multimodal challenges continue to be strong industry drivers, the arrival of the pandemic has not only accelerated the pace of change needed but has opened up the potential for more profound change as societal and workplace transportation needs have shifted. With calls for greener transport and smarter cities becoming more urgent, the need for a more sustainable transport system is higher up the political agenda. The stakes are high. In the EU alone, transport services embrace a complex network of around 1.2 million private and public companies, employing around 11 million people. As the backbone of economies and keeping cities connected, the transport sector now needs a fresh approach. So where are the growth opportunities? How can organisations involved in the transport sector and rail industry now meet the megatrends of demand, expectation, competition and growing complexity?